How Our Process Works

HOW OUR VIRAL MARKETING CAMPAIGN PROCESS WORKS

Every Viral Campaign includes

  1. 1-hour of Coaching/Consulting/Planning
  2. Creation of Video
  3. Creation of Articles/Media
  4. Creation of Backend Traffic Conversion Development (optional)
  5. Offline Advertising (Optional)
  6. Distribution & Promotion of Creatives

After we agree to work together and payment has been made, we walk you through the steps necessary to allow us to create your perfect viral campaign.  Each Campaign has 4 phases:

Planning | Creative | Distribution | Tracking

I. Planning Phase

Your Personal Marketing Expert (PME) gets input from you to produce the following:

1)     Strategic Marketing Plan (PME reviews your business and creates a 7-Sentence Guerrilla Marketing Plan as invented by Jay Conrad Levinson.  This includes your goals, target audience and business identity.)

2)     Video Scripts Created

3)     Articles & News Reports

Each step is developed for you, and then presented to you for any suggestions or corrections.  Once approved your PME proceeds to the next step.  We report to you, do all the work and you are in complete control at all time.  As experts in marketing, we strive to be intuitive to your needs and take as little of your time as possible so you can focus on running your business.

II. Creative Phase

1)     Video & Article Finals Produced

2)     Any Additional Content, Emails, Videos, Reports, Books, Web Pages, Sales Letters, etc are Produced

III. Distribution Phase

1)     We Infect The Planet (online and/or offline)

  • Web News
  • Social Media
  • Major Video Portals (Viddler, Youtube, etc)
  • RSS Feeds
  • Podcast Directories
  • Google, Yahoo & More General Search Engine
  • Blogs
  • Forums
  • Social Bookmarking (Digg, Delicious, Technorati, etc)
  • Social Networks (Linkedin, Myspace, Facebook, Twitter, etc)

2)     We encourage others to continue to infect others

3)     Guaranteed at least 150,000 Youtube Views

4)     Guaranteed at least 10 Major Media Placements (Google News, Yahoo News, CNN.com, WSJ.com, Billboard etc)

IV. Tracking

1)     We present you with regular reports

2)     Make suggestions on how to further improve any future campaigns